Want to learn about Search Engine Optimization?
Search engine optimization is a set of techniques promote a website in the rankings of a search engine that involves two steps. One step involves focussing the content of the website and the other is obtaining relevant, high quality links to that content. Google provides general guidelines but the actual algorithm used to rank websites is secret. As a result, the process an SEO expert follows is based on experience, knowledge and, of course, your needs. There are plenty of great websites out there that will help you learn about search engine optimization. My suggestion is to try the thirty day challenge. It's practically free and in following the challenge you will learn a variety of techniques to promote your website.
Search Engine Optimization, by Kris Jones, touches on a diverse variety of techniques but lacks a section on things to avoid. Kris Jones is the CEO of Pepperjam an SEO and Internet marketting firm based in Pennsylvania.