Search Engine Optimization
Based in the Ottawa area, we help our clients with their computer and Internet needs. Our specialty is modifying our client's website content to ensure that search engines such as Google, Yahoo! and Bing give it a high ranking. In addition, we offer assistance in the design of web stores to simplify the shopping experience and enhance revenue.
While search engine optimization (SEO) is our specialty our clients often have other computer related needs. Our expertise allows us to help our clients in a variety of ways. We also offer webmaster services, computer network services, data recovery and other computer services.
Friday, January 22, 2010
Search Engine Algorithm
I recently came across this post which claims that randfish over at SEOmoz has developed an approximation of Google's algorithm. I say "claimed" because I did not find the post by randfish however I did find a variety of very good articles. Anyway, the algorithm is given in the linked post. Since the algorithm is a secret there is no telling how accurate it is though it seems to support conventional thinking.
The algorithm itself is really not important though. Since the various criteria are not exclusive the obvious approach is to cover all of them. All of the terms of the equation are well known to be important and while I doubt that this is how Google ranks sites it is probably as a good an estimation as I have seen.
Here is the formula:
GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)
While I do not have any specific data to back this up I feel that the inbound links are more important than domain strength and keyword usage combined. (That just my 2cents though.)
The algorithm itself is really not important though. Since the various criteria are not exclusive the obvious approach is to cover all of them. All of the terms of the equation are well known to be important and while I doubt that this is how Google ranks sites it is probably as a good an estimation as I have seen.
Here is the formula:
GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)
While I do not have any specific data to back this up I feel that the inbound links are more important than domain strength and keyword usage combined. (That just my 2cents though.)
Labels: SEO
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