Search Engine Optimization
Based in the Ottawa area, we help our clients with their computer and Internet needs. Our specialty is modifying our client's website content to ensure that search engines such as Google, Yahoo! and Bing give it a high ranking. In addition, we offer assistance in the design of web stores to simplify the shopping experience and enhance revenue.
While search engine optimization (SEO) is our specialty our clients often have other computer related needs. Our expertise allows us to help our clients in a variety of ways. We also offer webmaster services, computer network services, data recovery and other computer services.
Monday, October 5, 2009
Google versus the Yellow Pages
A good client is worth their weight in gold. I firmly believe that most businesses are run by people who remain ignorant of the importance of the web. For example, there are plenty of companies out there who spend a lot of money for yellow page ads but are reluctant to pay a fraction of that for a good website. What these companies often do not appreciate is that many people do not have a land line and therefore don't have that yellow book at home. Chances are people already have a cellphone so what do they need a land line for?
The other aspect to this is that the most valuable consumers are people with good disposable income who tend to be older. Thus, using the yellowpages is still very effective at this time because most people with high disposable incomes have land lines. That said, a smart business should focus on bringing in new clients and a young client who likes your service may eventually graduate to being an older wealthy client.
Based on this one would think that every business would want to ensure they have a good presence on the Internet. My experience is that many businesses think they do but they do not. For example, I've yet to meet someone in a business who did not claim that their page was optimized for Google. That's great. Unfortunately, the people who tell me this have rarely understand what it means.
Modern search engines rank your website according to on page factors and links to your site. Of these two, the links to your site are more important provided the links have some relevancy to the content of your site.
The truth is clients don't care about website optimization. They just want to be at the top of Google for keywords that potential clients will enter into a search engine to find them. If you are #1 on the results page would you care about website optimization?
You would if you were proactive...
The other aspect to this is that the most valuable consumers are people with good disposable income who tend to be older. Thus, using the yellowpages is still very effective at this time because most people with high disposable incomes have land lines. That said, a smart business should focus on bringing in new clients and a young client who likes your service may eventually graduate to being an older wealthy client.
Based on this one would think that every business would want to ensure they have a good presence on the Internet. My experience is that many businesses think they do but they do not. For example, I've yet to meet someone in a business who did not claim that their page was optimized for Google. That's great. Unfortunately, the people who tell me this have rarely understand what it means.
Modern search engines rank your website according to on page factors and links to your site. Of these two, the links to your site are more important provided the links have some relevancy to the content of your site.
The truth is clients don't care about website optimization. They just want to be at the top of Google for keywords that potential clients will enter into a search engine to find them. If you are #1 on the results page would you care about website optimization?
You would if you were proactive...
Labels: Blogging and Search Engine Optimization
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