Search Engine Optimization
Based in the Ottawa area, we help our clients with their computer and Internet needs. Our specialty is modifying our client's website content to ensure that search engines such as Google, Yahoo! and Bing give it a high ranking. In addition, we offer assistance in the design of web stores to simplify the shopping experience and enhance revenue.
While search engine optimization (SEO) is our specialty our clients often have other computer related needs. Our expertise allows us to help our clients in a variety of ways. We also offer webmaster services, computer network services, data recovery and other computer services.
Wednesday, September 2, 2009
The importance of Capital Letters
Long ago, Kepler determined that the planets followed elliptical paths. He did not know why he just made very careful observations and reported his findings. Working in SEO can be like that. I don't know how Google ranks webpages but I do notice things and make a note to myself when I find something unexpected. I use this blog as a record of some of those little discoveries.
The discovery I made recently came as quite a surprise. I was doing some research for a company and I typed some information into Google and found the company listed at #19. I use an SEO software package to simplify much of my data collection but sometimes I just plug keywords into Google. When I plugged the same keywords into it, it ranked the website at #9. I checked my spelling but that was not it. As a programmer I know that computers give very consistent results so I looked very carefully for any difference and I found it.
When I enter a project into my SEO software it looks better when the first letters of the key words are capitalized. When I did the search in Google one of the terms was not capitalized. That was the difference.
->As I don't yet have the client I will not provide enough information to duplicate the exact result but you can try it for yourself and see the difference.
The discovery I made recently came as quite a surprise. I was doing some research for a company and I typed some information into Google and found the company listed at #19. I use an SEO software package to simplify much of my data collection but sometimes I just plug keywords into Google. When I plugged the same keywords into it, it ranked the website at #9. I checked my spelling but that was not it. As a programmer I know that computers give very consistent results so I looked very carefully for any difference and I found it.
When I enter a project into my SEO software it looks better when the first letters of the key words are capitalized. When I did the search in Google one of the terms was not capitalized. That was the difference.
->As I don't yet have the client I will not provide enough information to duplicate the exact result but you can try it for yourself and see the difference.
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