Search Engine Optimization
Based in the Ottawa area, we help our clients with their computer and Internet needs. Our specialty is modifying our client's website content to ensure that search engines such as Google, Yahoo! and Bing give it a high ranking. In addition, we offer assistance in the design of web stores to simplify the shopping experience and enhance revenue.
While search engine optimization (SEO) is our specialty our clients often have other computer related needs. Our expertise allows us to help our clients in a variety of ways. We also offer webmaster services, computer network services, data recovery and other computer services.
Thursday, August 6, 2009
SEO Practices
One of my clients runs a gold recycling business. His business is very interesting from my point of view because gold recycling on the Internet is very competitive. His business is split between clients who mail in their gold and clients that he meets in person. In the course of doing regular SEO for him I check his rankings for various terms. One of these terms, "cash in gold" gave me a very unexpected result. Specifically, it lead to this... business.
For some reason the business at the second link has copied data from my client's site and provided it as content for their own business. Copying information from one website to another is very common however one should ask to copy the information or, at least, provide the source of the information unless the information is designated public domain.
I'm very curious to know how effective their website really is. Would someone wanting to sell gold feel good about visiting a site with a bunch of advertisements, one nice picture and some random content that they found at another source? I feel this is a case of setting up a website without any thought given to the desired result. There is nothing wrong with making your website more appealing to search engines but ultimately every website is there to communicate to a person and that is who it should appeal to.
For some reason the business at the second link has copied data from my client's site and provided it as content for their own business. Copying information from one website to another is very common however one should ask to copy the information or, at least, provide the source of the information unless the information is designated public domain.
I'm very curious to know how effective their website really is. Would someone wanting to sell gold feel good about visiting a site with a bunch of advertisements, one nice picture and some random content that they found at another source? I feel this is a case of setting up a website without any thought given to the desired result. There is nothing wrong with making your website more appealing to search engines but ultimately every website is there to communicate to a person and that is who it should appeal to.
Labels: Blogging and Search Engine Optimization
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