Search Engine Optimization
Based in the Ottawa area, we help our clients with their computer and Internet needs. Our specialty is modifying our client's website content to ensure that search engines such as Google, Yahoo! and Bing give it a high ranking. In addition, we offer assistance in the design of web stores to simplify the shopping experience and enhance revenue.
While search engine optimization (SEO) is our specialty our clients often have other computer related needs. Our expertise allows us to help our clients in a variety of ways. We also offer webmaster services, computer network services, data recovery and other computer services.
Tuesday, August 25, 2009
Redirection with .HTaccess
One of the first lessons of search engine optimization is the importance of the text in a url (the text that appears in your navigation bar, such as www.google.com for Google) Often older sites have built good trademarks for themselves but put together a site with little thought to optimizing the site for Google. Thus, it is good to improve your urls so search engines give them better ranking but, at the same time you may not wish to loose the urls that people already use and have linked to.
This problem is easily solved with something called a 301 redirect. Here is a tutorial on 301 redirection. The 301 redirect allows you to change the url that websurfer goes to when they type in a url that belongs to your domain. As an example if you type "www.googlerank.ca/aboutseom.html" into your navigation bar you will find yourself at a site with a different name.
I've linked to a tutorial that breaks it down nicely here. Be very careful modifying the .htaccess file. Back it up if you have one before you make changes. Once you have made the changes verify that your site is working the way you want it to. If there are problems put the old .htaccess back.
There are a variety of ways of redirecting a page but the .htaccess is by far the best. It is very efficient and it will not negatively impact your search engine optimization.
This problem is easily solved with something called a 301 redirect. Here is a tutorial on 301 redirection. The 301 redirect allows you to change the url that websurfer goes to when they type in a url that belongs to your domain. As an example if you type "www.googlerank.ca/aboutseom.html" into your navigation bar you will find yourself at a site with a different name.
I've linked to a tutorial that breaks it down nicely here. Be very careful modifying the .htaccess file. Back it up if you have one before you make changes. Once you have made the changes verify that your site is working the way you want it to. If there are problems put the old .htaccess back.
There are a variety of ways of redirecting a page but the .htaccess is by far the best. It is very efficient and it will not negatively impact your search engine optimization.
Labels: What every webmaster should know
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