Search Engine Optimization
Based in the Ottawa area, we help our clients with their computer and Internet needs. Our specialty is modifying our client's website content to ensure that search engines such as Google, Yahoo! and Bing give it a high ranking. In addition, we offer assistance in the design of web stores to simplify the shopping experience and enhance revenue.
While search engine optimization (SEO) is our specialty our clients often have other computer related needs. Our expertise allows us to help our clients in a variety of ways. We also offer webmaster services, computer network services, data recovery and other computer services.
Sunday, July 26, 2009
Why Search Engines like Blogs
For the most part my clients do not run web businesses but use their websites as a brochure. Using that analogy, they look at producing a website and then leaving it alone. The problem with this is that search engines like new and updated content. When a webpage gets old Google and others tend to reduce its ranking.
Thus far, my clients have not chosen to incorporate blogs. I find this rather surprising because it is no more difficult than writing an email every once in a while. That said, this blog (and my website generally) is often neglected...
Ideally, a blog intended for SEO will feature content relevant to the search terms you want to rank well for. In an ideal world you write a blog for people however there is no shame in writing a blog for a search engine. This one is definitely written for the webrobots though I hope some people find it informative.
Having played with Blogger now for a while I'm tempted to go with Wordpress for future blogs. It provides you full control over the look of your webpage whereas Blogger inserts that silly line that you see at the top of this one...
Thus far, my clients have not chosen to incorporate blogs. I find this rather surprising because it is no more difficult than writing an email every once in a while. That said, this blog (and my website generally) is often neglected...
Ideally, a blog intended for SEO will feature content relevant to the search terms you want to rank well for. In an ideal world you write a blog for people however there is no shame in writing a blog for a search engine. This one is definitely written for the webrobots though I hope some people find it informative.
Having played with Blogger now for a while I'm tempted to go with Wordpress for future blogs. It provides you full control over the look of your webpage whereas Blogger inserts that silly line that you see at the top of this one...
Labels: Blogging and Search Engine Optimization
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