Search Engine Optimization
Based in the Ottawa area, we help our clients with their computer and Internet needs. Our specialty is modifying our client's website content to ensure that search engines such as Google, Yahoo! and Bing give it a high ranking. In addition, we offer assistance in the design of web stores to simplify the shopping experience and enhance revenue.
While search engine optimization (SEO) is our specialty our clients often have other computer related needs. Our expertise allows us to help our clients in a variety of ways. We also offer webmaster services, computer network services, data recovery and other computer services.
Thursday, July 2, 2009
The value of a website
In these tough economic times I ran across a local start-up company. I won't go into specifics but the company has a prototype device that is currently in use. The device is used by airlines and they love it. It saves them money as well as improving their flow of aircraft in an airport.
The company has a problem though. They need money. The airlines are eager to help but many airlines are flirting with bankruptcy and unable to provide financing. That said, they are eager for production devices. Unfortunately, the device is only in the prototype stage and it will require some money to design and produce high quality production units. Thus, the company is confident that they can sell product as soon as they can make it however at this time they need money to get to production.
In order to help the company out I had offered to update their website in exchange for equity. As it stands their website is four pages that are identical to their index (that is the page that you arrive at when you type their URL) and a contact page that gives a telephone extension. (Their phone number is given on the index page but it does not include the extension.)
I was more than a little surprised when the company president turned my offer down. He felt that he does not need more interest in the product. He needs investors.
I find it odd that we still live in world where many people do not really understand the Internet. It is as if people equate it with email and eBay. I like to think of the web as a tool for communicating whatever it is you want to communicate. You might ask: "What if nobody hears?" While there is certainly a lot of content out there the only way to ensure that nobody hears is to not get your message out.
If you saw a company that needed investment to get going, you like the people and the product would you invest if their website was... really lame? A good website could explain the business case and give investors confidence that their money is hard at work. A good website can also give investors a place to go for updates and news relevant to the business. A bad one just leaves people a phone number.
Truly I wish them luck.
The company has a problem though. They need money. The airlines are eager to help but many airlines are flirting with bankruptcy and unable to provide financing. That said, they are eager for production devices. Unfortunately, the device is only in the prototype stage and it will require some money to design and produce high quality production units. Thus, the company is confident that they can sell product as soon as they can make it however at this time they need money to get to production.
In order to help the company out I had offered to update their website in exchange for equity. As it stands their website is four pages that are identical to their index (that is the page that you arrive at when you type their URL) and a contact page that gives a telephone extension. (Their phone number is given on the index page but it does not include the extension.)
I was more than a little surprised when the company president turned my offer down. He felt that he does not need more interest in the product. He needs investors.
I find it odd that we still live in world where many people do not really understand the Internet. It is as if people equate it with email and eBay. I like to think of the web as a tool for communicating whatever it is you want to communicate. You might ask: "What if nobody hears?" While there is certainly a lot of content out there the only way to ensure that nobody hears is to not get your message out.
If you saw a company that needed investment to get going, you like the people and the product would you invest if their website was... really lame? A good website could explain the business case and give investors confidence that their money is hard at work. A good website can also give investors a place to go for updates and news relevant to the business. A bad one just leaves people a phone number.
Truly I wish them luck.
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