Search Engine Optimization
Based in the Ottawa area, we help our clients with their computer and Internet needs. Our specialty is modifying our client's website content to ensure that search engines such as Google, Yahoo! and Bing give it a high ranking. In addition, we offer assistance in the design of web stores to simplify the shopping experience and enhance revenue.
While search engine optimization (SEO) is our specialty our clients often have other computer related needs. Our expertise allows us to help our clients in a variety of ways. We also offer webmaster services, computer network services, data recovery and other computer services.
Tuesday, June 23, 2009
What do clients want from their Web Professionals?
There are a lot of different techniques for getting your clients' websites better rankings and more traffic. While just about every client would like these things there are a few things that they want more.
First the client wants to be heard. When they are explaining their needs always invite them to provide more detail. At this point you want to confirm that you have heard and understood the client. The easy way to do this is to repeat the major points back to them. In some cases, for example when your client calls you and hangs up after telling you what they want for their website, this is best done by sending them an email. I like sending email regardless.
The first step confirms that you have heard the client in the short term.
The next step is to do the work. When the work is presented to the client do so in the context of their instructions. For example, "Last week you asked us to look into options for increasing the number of visitors to your website. Based on your criteria we think that a pay per click (PPC) campaign is the right approach." It's important that the client know what it is you are about to do for them.
After that, the work gets done and the results are analyzed.
This approach ensures that client feels heard at all stages of their interaction with you. As a bonus it helps avoid misunderstanding. Clearly, some clients do not want or need this much communication. This is often the case with clients that you built a solid working relationship with. In that case be sure to give them what they want. That said, with new clients if you are going to make a mistake it is probably best to provide a little too much communication than too little.
First the client wants to be heard. When they are explaining their needs always invite them to provide more detail. At this point you want to confirm that you have heard and understood the client. The easy way to do this is to repeat the major points back to them. In some cases, for example when your client calls you and hangs up after telling you what they want for their website, this is best done by sending them an email. I like sending email regardless.
The first step confirms that you have heard the client in the short term.
The next step is to do the work. When the work is presented to the client do so in the context of their instructions. For example, "Last week you asked us to look into options for increasing the number of visitors to your website. Based on your criteria we think that a pay per click (PPC) campaign is the right approach." It's important that the client know what it is you are about to do for them.
After that, the work gets done and the results are analyzed.
This approach ensures that client feels heard at all stages of their interaction with you. As a bonus it helps avoid misunderstanding. Clearly, some clients do not want or need this much communication. This is often the case with clients that you built a solid working relationship with. In that case be sure to give them what they want. That said, with new clients if you are going to make a mistake it is probably best to provide a little too much communication than too little.
Labels: clients and communication
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